Who i am

I'm Basile, I gratuated in marketing and advertising from IHECS one year ago. I now work for the Belgian telecommunication company Proximus as a UX design consultant. I'm interested in lots of things but my most useful interests are advertising, human centered design, system analysis, psychology and digital development

At first, i am a strategy focused ad person. I specialise in user experience and human-centered digital design. I believe that user experience isn't restricted to the digital and from my (short) experience in the field this the mistake most people do. I try to understand systems as they are and how they are interacting with the end-user but also everyone in the middle.

About this website

This is basically a way for me to challenge myself. The task i set for this was to create a website from scratch that could visualize data with scripts written in front-end JS and PHP (here it is the PHP version as it offers better performance). This is far from perfect and some aspects of the website were left out (only basic mobile support, metadata, file optimization, legacy browsers, etc.) but it was a challenging and fun experience. I also decided that, as i didn't have much time, i would also take notes on radom things i do and monitor the time spent on projects such as this one or at work. This data was then translated in the graphs below. I you wish to contact me please do ( or by phone : +32 483 64.63.65)

Academic formation

I gratuated from IHECS in 2016 in Advertising and marketing communication. My formation was a mix of theoretical courses (from philosophy, psychology to campaign management and digital planning) and practical lessons (graphic design, photography, video, sound design, etc.). I also spent a workshop as a free student in Albert Jacquard (Namur) as a free student to further my webdesign skills and attended a few psychology courses in ULB as a free student as well.

Self taught skills

Though my formation was very broad, i felt the need to further some skills. IHECS is a great school, teaching student to be polyvalent and flexible but lacks in depth, especially for the more practical lessons. I spent countless hours learning design and code to fill in the gaps of my formation by learning online, reading books and attending conferences given in Brussels.

Strategic process

This probably comes from my advertising background but i am convinced that a project with a strong strategy layed out beforehand is the only way for a project to succeed. This is success short term and elvolve in the right direction afterwards, creating a coherent and maintainable system, for design or technical projects.

Design process

Design shouldn't be rushed, and i'm not talking about some "artists views" or whatever. Design should be proposed and tested in an incremental way, using iteration processes to test and adapt before setting anything in stone. Testing is essential and even a paper interface can be tested, in lab, with friends, with your mom or whoever fits the target for this step of the design process.

Hobbies

Wow, you got this far... well, i can still talk a bit about myself as a person i guess! Here is a set of what i like or miscellaneous data. I like music, I play a bit of piano, bass guitar and guitar (emphasis on "a bit", it's been a long time since i have actually done anything else than just playing random stuff). I am currently learning how to properly draw with a friend in exchange for web dev lessons. I love cooking, especially asian food and cakes (even though my oven just died :'( ).

Stuff'n sh*t

I have an issue with matching socks (how do they always get apart from one another? seriously, how?). I always want to try people's glasses though i know i won't see anything and it'll be more anoying than anything else (i'm trying to control that habit). I don't understand Reggae and Metal music, i just don't (though i'm willing to try if someone walks me through it). I love grapefruits, and grapefruits sweets and all things grapefruit.